17 Jun What’s the Deal With So Many Mattress Names?
If you’re currently on the market for a new mattress, chances are you’ve noticed a curious trend as you browse various sites or stores: There are a ton of different names, even for some mattresses that appear to be the same product.
This is just a reality of the mattress industry – and in the end, it actually likely benefits the consumer even if it’s a tad confusing at first. At 2 Brothers Mattress, we employ a simple and easy-to-follow naming process so you’ll never be confused. Here are some basics to know about what all these names mean and why brands change them up.
Brand and Price Integrity
The single biggest reason for all these different mattress names on the market is manufacturers attempting to maintain price integrity. They think their product is worth a given amount, and that’s what they want charged. If all companies had standardized names here, it would turn into an undercutting price war where the value of the product – and the scope of the industry, in turn – would be greatly diminished, thereby lowering the number of options available to you as a consumer.
In other cases, individual stores like to show off their exclusivity – even if the only thing that’s actually exclusive is the name they made up for a mattress. They want to keep prices high, which means not competing directly with other mattresses, and a different name is often enough to accomplish this.
Separating Online and In-Store Sales
In some cases, stores set up different names for their mattresses in the store versus those sold online. This is to protect the brick-and-mortar stores, which have much higher overhead and might be rendered close to obsolete without these kinds of differentiations.
Beds Truly Are Different
In certain situations, uniquely-named mattresses are actually truly different than others on the market. They may have small upgrades like extra foam layers, specialty covers or other areas.
How it Can Benefit You
While this difference in naming can be a bit frustrating as you browse for a great new mattress, in the end it’s likely to your benefit. All these different models leads to far more choices on the market for you – retailers have comparison sheets around, and they’re often willing to match or beat competitor pricing if you’re diligent enough to make the comparisons yourself. All these choices lead to more competition, even if the “choices” themselves are often relatively unimportant from a practical standpoint.
For more on understanding mattress naming, or to learn about any of our new mattress products, speak to the pros at 2 Brothers Mattress today.